Helping Wim Hof Method App Improve The Experience Of New Users Taking The Cold Shower Challenge
The Problem
Wim Hof Method app is where users can take their cold shower challenge, providing multiple benefits such as reduced weight and stress levels. New users find it difficult to complete this challenge. Wim Hof Method App hopes to improve the conversion rate from new users to paid members for this challenge.
Role
User Research
Product Strategy
UI Design
Interaction Design
Usability Testing
Tools
Figjam
Notion
Maze
Figma
Otter
Timeline
5 weeks
Helping Wim Hof Method App Improve The Experience Of New Users Taking The Cold Shower Challenge
The Problem
Wim Hof Method app is where users can take their cold shower challenge, providing multiple benefits such as reduced weight and stress levels. New users find it difficult to complete this challenge. Wim Hof Method App hopes to improve the conversion rate from new users to paid members for this challenge.
User Interviews
I conducted user interviews to understand their current experience and motivation of cold showers and fitness habits.
I conducted user interviews to understand their current experience and motivation of cold showers and fitness habits.
I conducted user interviews to understand their current experience and motivation of cold showers and fitness habits.
Usability Review
I ran a usability review to understand the wow moments and pain points on how they would be accessing the app.
I ran a usability review to understand the wow moments and pain points on how they would be accessing the app.
I ran a usability review to understand the wow moments and pain points on how they would be accessing the app.
Competitor Benchmarking
I conducted both direct and indirect competitor benchmarking using the Usability metrics (Learnability, Efficiency, Memorability, Errors, and Satisfaction) to understand where our product stands.
I conducted both direct and indirect competitor benchmarking using the Usability metrics (Learnability, Efficiency, Memorability, Errors, and Satisfaction) to understand where our product stands.
I conducted both direct and indirect competitor benchmarking using the Usability metrics (Learnability, Efficiency, Memorability, Errors, and Satisfaction) to understand where our product stands.
Ideation
Through crazy 8's, I explored how many ideas can be used to improve the app
Through crazy 8's, I explored how many ideas can be used to improve the app
Through crazy 8's, I explored how many ideas can be used to improve the app
User Flows
I conducted user flows on both the current and revamped version of the Wim Hof Method App to better understand how a user accomplishes a task
I conducted user flows on both the current and revamped version of the Wim Hof Method App to better understand how a user accomplishes a task
I conducted user flows on both the current and revamped version of the Wim Hof Method App to better understand how a user accomplishes a task
Style Guide
A guide was created for styles and components to maintain consistency throughout.
A guide was created for styles and components to maintain consistency throughout.
Components
These components are used in the app to create consistency throughout the design
These components are used in the app to create consistency throughout the design
Design Solution
Improved Cold Shower Challenge Experience
Improved Cold Shower Challenge Experience
Improved Cold Shower Challenge Experience
The user knows how they can start the cold shower challenge by pressing the play and pause icons. There is a countdown timer on how the cold shower challenge will start
The user knows how they can start the cold shower challenge by pressing the play and pause icons. There is a countdown timer on how the cold shower challenge will start
The user knows how they can start the cold shower challenge by pressing the play and pause icons. There is a countdown timer on how the cold shower challenge will start
New users to paid users
New users to paid users
New users to paid users
Once the user has attained a challenge, they can see their results, redeem vouchers and share their progress via socials. This shows that users will be subscribed to paid users once they have these benefits.
Once the user has attained a challenge, they can see their results, redeem vouchers and share their progress via socials. This shows that users will be subscribed to paid users once they have these benefits.
Once the user has attained a challenge, they can see their results, redeem vouchers and share their progress via socials. This shows that users will be subscribed to paid users once they have these benefits.
High Fidelity Prototype
Here is the prototype link: Wim Hof Method App
Here is the prototype link: Wim Hof Method App
Here is the prototype link: Wim Hof Method App
This prototype helps to solve the cold shower challenge experience:
Users will receive instructions on how to start, what benefits it offers
The user can also adjust their cold shower challenge timer with music as their choice.
After completion, they can view result statistics, redeem vouchers or share on socials.
This prototype helps to solve the cold shower challenge experience:
Users will receive instructions on how to start, what benefits it offers
The user can also adjust their cold shower challenge timer with music as their choice.
After completion, they can view result statistics, redeem vouchers or share on socials.
Usability Testing
I conducted unmoderated usability testing with the users on the revamped version of the Wim Hof Method App.
I conducted unmoderated usability testing with the users on the revamped version of the Wim Hof Method App.
I conducted unmoderated usability testing with the users on the revamped version of the Wim Hof Method App.
Test Outcomes
Having tested the prototype, some feedback received:
Improving the music flow by not putting it as a premium version
Improving the play and pause icons when taking the cold shower challenge.
Having tested the prototype, some feedback received:
Improving the music flow by not putting it as a premium version
Improving the play and pause icons when taking the cold shower challenge.
Next Steps
I will incorporate these useful insights and make it more user-friendly for the new users
I will incorporate these useful insights and make it more user-friendly for the new users