Increasing Engagement In SoulDoodles
SoulDoodles addressed artists' creative blocks by introducing the Illustration Buddy Program, fostering collaboration and skill development within the artistic community.
Increasing Engagement In SoulDoodles
SoulDoodles addressed artists' creative blocks by introducing the Illustration Buddy Program, fostering collaboration and skill development within the artistic community.
Role
User Research
Product Strategy
Interaction Design
Usability Testing
Tools
Figjam
Notion
Figma
Dovetail
Timeline
Ongoing
Team
CEO
2 User Researchers
Product Manager
Visual Designer
UX Designer
About SoulDoodles
SoulDoodles is an inclusive space where everyone is encouraged to explore, express, and share their souls' depths through doodling. We have 239 visits to our website. Here is our website: https://www.souldoodles.org/.
SoulDoodles is an inclusive space where everyone is encouraged to explore, express, and share their souls' depths through doodling. We have 239 visits to our website. Here is our website: https://www.souldoodles.org/.
The Problem
Artists who aspire to create authentic and captivating art often encounter creative blocks because they struggle to stand out from instant access of art, leading them to have insecurities.
Artists who aspire to create authentic and captivating art often encounter creative blocks because they struggle to stand out from instant access of art, leading them to have insecurities.
User Goals
To understand user’s drawing habits and challenges
To understand user’s drawing habits and challenges
Business Goals
Inspire users to stay engaged with the SoulDoodles community
Inspire users to stay engaged with the SoulDoodles community
Hypothesis
We believe artists face issues with finding inspiration online when creating their art, so we introduced a drawing prompt generator prototype so that users can look for inspiration through our platform.
We believe artists face issues with finding inspiration online when creating their art, so we introduced a drawing prompt generator prototype so that users can look for inspiration through our platform.
We believe artists face issues with finding inspiration online when creating their art, so we introduced a drawing prompt generator prototype so that users can look for inspiration through our platform.
Prototype Video
Here is the prototype link: Drawing Prompt Generator
Here is the prototype link: Drawing Prompt Generator
Here is the prototype link: Drawing Prompt Generator
Research Process
Through these interviews, we wanted to know:
1) User behaviour in how artists create art
2) Test product idea of the drawing prompt generator
Through these interviews, we wanted to know:
1) User behaviour in how artists create art
2) Test product idea of the drawing prompt generator
Through these interviews, we wanted to know:
1) User behaviour in how artists create art
2) Test product idea of the drawing prompt generator
User Interviews
We conducted in-depth interviews with 7 artists to uncover their habits and challenges.
We conducted in-depth interviews with 7 artists to uncover their habits and challenges.
We conducted in-depth interviews with 7 artists to uncover their habits and challenges.
These are some of the artists during the sessions. The images have been blurred for privacy reasons
These are some of the artists during the sessions. The images have been blurred for privacy reasons
Usability Testing
We tested a drawing prompt generator prototype with 7 users.
We tested a drawing prompt generator prototype with 7 users.
We tested a drawing prompt generator prototype with 7 users.
Insights with data
We got a common pattern of how people look for inspirations and how they select their inspirations.
We got a common pattern of how people look for inspirations and how they select their inspirations.
We got a common pattern of how people look for inspirations and how they select their inspirations.
We did not go with the prototype ideas because:
1) Many of the users have mentioned that the drawing prompt generator was more like generating prompts rather than giving inspiration.
2) We also found that users did not face any issues finding inspiration.
Some Patterns During The Sessions
Some Patterns During The Sessions
Insights with data
We got a common pattern of how people look for inspirations and how they select their inspirations.
Some Patterns During The Sessions
Some Patterns During The Sessions
Some Patterns During The Sessions
We did not go with the prototype ideas because:
1) Many of the users have mentioned that the drawing prompt generator was more like generating prompts rather than giving inspiration.
2) We also found that users did not face any issues finding inspiration.
We did not go with the prototype ideas because:
1) Many of the users have mentioned that the drawing prompt generator was more like generating prompts rather than giving inspiration.
2) We also found that users did not face any issues finding inspiration.
We did not go with the prototype ideas because:
1) Many of the users have mentioned that the drawing prompt generator was more like generating prompts rather than giving inspiration.
2) We also found that users did not face any issues finding inspiration.
Ideation
After the research insights, we embarked on an ideation journey. We prioritized problem statements, generated "How Might We" questions, and brainstormed ideas. Through a collective decision-making process, we arrived at a pivotal solution - the Illustration Buddy Program.
After the research insights, we embarked on an ideation journey. We prioritized problem statements, generated "How Might We" questions, and brainstormed ideas. Through a collective decision-making process, we arrived at a pivotal solution - the Illustration Buddy Program.
After the research insights, we embarked on an ideation journey. We prioritized problem statements, generated "How Might We" questions, and brainstormed ideas. Through a collective decision-making process, we arrived at a pivotal solution - the Illustration Buddy Program.
As a team, we have prioritised the problem statements
As a team, we have prioritised the problem statements
We have voted based on which How Might We Question can be used to generate more ideas.
We have voted based on which How Might We Question can be used to generate more ideas.
We have voted based on which How Might We Question can be used to generate more ideas.
We have voted based on which idea can be more feasible and our solution was to create an illustration buddy programme.
We have voted based on which idea can be more feasible and our solution was to create an illustration buddy programme.
We have voted based on which idea can be more feasible and our solution was to create an illustration buddy programme.
Solution
Solution
Illustration Buddy Programme
Onboarding of The Illustration Buddy Program
We have created a guide where users can refer to the topics that we have created for them or they can choose their own topic. This was done so that users can keep themselves connected
We have 14 users who are taking part in this programme.
We have 14 users who are taking part in this programme.
Onboarding of The Illustration Buddy Program
We have created a guide where users can refer to the topics that we have created for them or they can choose their own topic. This was done so that users can keep themselves connected
Results And Outcomes
Here are some quotes from our community:
Here are some quotes from our community:
Solution
Illustration Buddy Programme
We have 14 users who are taking part in this programme.
Here are some quotes from our community: